The Ultimate SLP Social Media Marketing Guide
A practical playbook for SLPs who want to grow online without losing their evenings. Co-developed with social media keynote speaker Leo Morejon.
Social media that actually grows an SLP practice.
A step-by-step guide for getting started and stepping it up on social media. Built around the channels SLPs actually use, with the real metrics and workflows that move the needle.
Get the Guide
Inside the guide
An in-depth overview that covers the subjects that move an SLP practice forward online, with practical examples you can implement the same day.
Important terms
The vocabulary every SLP needs before starting, from reach and impressions to organic and earned media.
Outsourcing & automating
Decide what to do yourself and what to outsource. Automate the repetitive parts without losing your voice.
Organic vs. paid media
When to post for free, when to pay to amplify, and how to tell the difference for your practice.
Key metrics
The handful of numbers that actually matter for SLP growth, and the vanity metrics you can safely ignore.
Why Leo Morejon is worth the read.
Most marketing advice aimed at small practices is written by people who have never spent a Tuesday with a caseload. Leo is different.
He’s the strategist behind the Oreo “You can still dunk in the dark” tweet during the Super Bowl blackout, a 4-word post that earned an estimated $525M in earned media for about $0 in paid spend. It’s the textbook case study for a principle SLPs can use every day: showing up with the right message at the right moment beats posting every day.
Since then he’s run social and content for Coca-Cola, MAC, Clinique, and dozens of smaller teams where the budget looks a lot more like an SLP practice than a Fortune 500. That’s where the real expertise shows up: making one person’s effort look like a team of ten.
He’s also the marketing partner behind Speech Therapist Tools itself. Every tactic in this guide is something he’s tested inside this site before recommending it to you.
Put Leo to work on your practice.
Leo takes on a handful of clients each quarter on a project or fractional basis. If you’re past the DIY stage and want someone to actually build the marketing engine with you, this is the fastest path.
- ✓Diagnose. Audit your positioning, channels, and content so you know exactly where the leverage is.
- ✓Build. Stand up the AI tools, automations, and content systems that stop you paying people to do work AI should.
- ✓Ship. Hand over a running system, with measurable output, that your team (or just you) can keep moving without him.
Your first 90 days online, planned.
Download the guide, pick a channel, and ship your first post this week. We’ll be here when you’re ready to scale.