Best Website Builders for SLPs: What Works and What It Costs
July 10, 2026
If you want to build your own practice website, here is the short version: Squarespace and Wix are the easiest general-purpose builders, SimplePractice makes sense only if you already run your practice on it, WordPress gives you the most room to grow in exchange for more upkeep, and therapist-specific subscription services usually cost more over three years than owning a site outright. Below is the full comparison, current pricing included, plus an honest section on the work no builder does for you.
The quick comparison
| Option | Best for | Published pricing |
|---|---|---|
| Squarespace | Polished design with minimal effort | $16 to $49/month |
| Wix | Lowest-friction DIY | $17 to $35/month |
| WordPress | Practices that will blog seriously | Software free, hosting varies |
| SimplePractice website | Practices already on SimplePractice | Part of its subscription |
| Brighter Vision | Therapist-niche, done-for-you rental | $99 to $299/month |
| TherapySites | Therapist-niche, done-for-you rental | $69 to $336/month |
Squarespace: the default for a reason
Squarespace templates look professional out of the box, which is why so many therapist website designers build on it. Editing is friendly, hosting is included, and you will not break anything. The tradeoff is structural: the things that make a speech therapy site rank, like a dedicated page for each service and deliberate local SEO, are entirely on you to plan and write. Squarespace gives you the canvas, not the strategy.
Wix: cheapest way to get online
Wix has closed most of the old gaps and its SEO tooling is respectable now. The catch to know before you commit: Wix sites cannot be exported. The design and content live on Wix permanently, so if you outgrow it, you rebuild from scratch. Fine for a starter site, worth pausing on if you are thinking five years ahead.
WordPress: the most room to grow
WordPress powers everything from one-page brochures to massive content sites, and it is the strongest choice if blogging will be part of your marketing. The software is free; you pay for hosting and your own time. You also own every maintenance decision: updates, plugins, backups, security. Budget either learning hours or a monthly maintenance arrangement.
SimplePractice: convenient, with a leash
SimplePractice offers a professional website as part of its practice management subscription, and the sync is genuinely convenient: services, hours, and contact details flow straight from your account. But it is a thin marketing site, not a platform you control, and it lives and dies with your subscription. If you ever switch practice management systems, the website goes with it.
Therapist-specific subscription services: renting, not owning
Brighter Vision ($99 to $299 per month) and TherapySites ($69 to $336 per month) will build and host a site for you on subscription. The math is the thing to check: at $99 a month you will pay roughly $3,600 over three years, and at the higher tiers far more, for a site you never own. Cancel and it is gone. For some practices the hands-off arrangement is worth it. Just make the comparison consciously, because a one-time build can cost less than two years of renting.
What no builder does for you
Every option above solves the same problem: getting pages on the internet. None of them solve the problem that actually fills a caseload, which is showing up when a parent in your city searches. That takes a page for each service you offer written in the words parents use, a verified Google Business Profile aligned with your site, and city-level targeting in your titles and headings, because Google ranks local results on relevance, distance, and prominence. A builder gives you the tools. The ranking work is a separate job, whoever does it.
DIY or hand it off?
If you have more time than budget, pick Squarespace or Wix, block out the evenings, and use the checklist above as your spec. If you would rather do it once and own the result, our speech therapy website design builds start at $1,500 with copywriting, local SEO, and branding included rather than billed as add-ons, and monthly hosting and SEO plans keep it fast and ranking after launch.
Starting the practice itself, not just the website? Our guide to starting a speech therapy private practice covers licensure, credentialing, costs, and timelines with a source for every claim, and the SLP Business Resources hub has the rest.